{"id":566,"date":"2022-08-27T21:51:59","date_gmt":"2022-08-28T00:51:59","guid":{"rendered":"http:\/\/ottosoria.com.ar\/?p=566"},"modified":"2022-09-08T19:38:45","modified_gmt":"2022-09-08T22:38:45","slug":"mastercard","status":"publish","type":"post","link":"https:\/\/ottosoria.com.ar\/it\/mastercard\/","title":{"rendered":"MASTERCARD<br><span class=\"subtitulo\" style=\"font-size:18px; line-height:20px\">New York Festival \u2013 FIAP \u2013 WAVE \u2013 Occhio di Iberoamerica<\/span>"},"content":{"rendered":"<div class=\"wp-block-columns bloquetexto is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In Argentina molte famiglia portano il cognome italiano o spagnolo, risultato di aver ricevuto a migliaia di immigranti che scelsero questo paese per prosperare. Questa pubblicit\u00e0 istituzionale di MasterCard \u00e8 in qualche modo un omaggio a tutti loro.<\/p>\n\n\n\n<p>Per presentare la campagna alla stampa, abbiamo scelto il \u201cMuseo degli Immigranti\u201d, dove a quel tempo era l\u2019Hotel degli Immigranti nel quale si ospedavano gli appena arrivati al nostro Paese. La bicicletta protagonista del video, fu donata a quel museo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:16px\"><strong>Cliente:<\/strong> MASTERCARD<br><strong>Campagna:<\/strong> CI SON COSE CHE I SOLDI NON POSSONO COMPRARE<br><strong>Titolo:<\/strong> BICICLETTA<br><strong>Agenzia:<\/strong> McCann Erickson Buenos Aires<\/p>\n\n\n\n<p style=\"font-size:16px\"><strong>Premi:<\/strong><br>Fiap (Festival Iberoamericano di Pubblicit\u00e0): Argento<br>New York festival: Bronzo<br>Occhio di Iberoamerica: Oro<br>Wave: Argento<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer espacio\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n\n\n<iframe title=\"Mastercard It\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CLhO2OMFDIs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer espacio\"><\/div>","protected":false},"excerpt":{"rendered":"<p>En Argentina muchas familias llevan apellido italiano o espa\u00f1ol, fruto de haber recibido a miles y miles de inmigrantes que eligieron este pa\u00eds para desarrollarse. Este comercial institucional de MasterCard es de alguna manera un homenaje a todos ellos. Para presentar la campa\u00f1a a la prensa elegimos el Museo de los inmigrantes, que antiguamente era [&hellip;]<\/p>","protected":false},"author":1,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":5,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":915,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/posts\/566\/revisions\/915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/media\/567"}],"wp:attachment":[{"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ottosoria.com.ar\/it\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}